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Telling Your Story

Our goal is simple: Get your story in front of your audience and inspire them to take action. Our strategy combines a blend of owned and earned media for both print and digital environments, as well as broadcast. It’s this combination over time that creates public perception about your company and communicates digital relevance to search engines, social media websites and the world.

Public Relations. Take advantage of third-party channels to tell your story and build credibility. The number of options is expanding daily: news websites, podcasts, TV news (broadcast and online), radio programs, blogs, newspapers, trade journals, and the list goes on. Beyond the media, you can secure influencers through industry or community organizations and build a network of online influencers such as bloggers. We create communications programs that take advantage of each channel for broad visibility or targeted plays via one or two.

We empower the media to tell your story. We land top stories in key business and trade media outlets. Our team has long-standing relationships with journalists, as well as access to dynamic media databases and the know-how that helps us zero in on the most influential media for your cause.

Client focus: Americans For Fair Taxation uses newspaper editorials to share its viewpoint


Content Marketing. Think like a media publisher. We help our clients create and distribute compelling content that reaches their target audiences and expands new ideas about their brand. From contributed articles, case studies and technical white papers to blogs, videos, website copy and e-newsletters, content shared consistently will keep your target audience and online followers engaged.

A great story is informative, sharable and memorable. It uses simple and concrete language. Our professional writers have the skills and experience to help you articulate your thought leadership. We can extend your brand message by then marketing your content to the places where your audience is looking for interesting information.

Client focus: Galtronics captures attention with great content.


Social Media Marketing. With social media, we can help you extend your brand online – whether it’s telling your story in 140 characters or less, driving traffic to your corporate blog, or creating a more dynamic press release that appeals to bloggers and pundits. We can help you engage one-on-one with your audience through social media channels such as Facebook, LinkedIn, Twitter, YouTube and more. Once your accounts are setup, we can provide social media training workshops for your team and strategic council on content and best practices for social media engagement.

Client focus: SMU Cox Executive Education uses social media to meet followers where they are

SMU Twitter

Brand Management. We take a proactive approach to managing your public image and facilitating positive conversations about your brand. We create programs that bring heightened visibility, positioning you as an industry thought leader, subject matter expert, community leader and more depending on your priorities.

Client focus: Rebranding Wescorp for a global oil and gas presenceWescorpWebsite

Community Relations. We spotlight the good things you do for the communities where you live and work. When you engage with your audience through the human side of your brand, you create an emotional connection. Storytelling done right can inspire social change, articulate what you stand for (other than profit) and influence positive perceptions about your company.

Client focus: Showcasing Rent-A-Center’s community involvementrandomactsa135