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Preparing Your Story

A lot of work happens before the story is ever formed. We start by meeting with our clients to understand their company objectives and the audiences they want to reach. We then create a communications plan that outlines what our clients hope to achieve with their public relations efforts, what activities we will undertake to reach their targeted audiences and how we will measure our success.

Strategic Planning. The communications plan is a roadmap for a communications program. It details a program’s goals, objectives, strategies, audiences, tactics, budgets and timeline.  Once the plan is in place, we know we’re on the right track.

Brand Identification. Before telling your story, we want to know how your audience will respond. Our team performs quantitative and qualitative research to pinpoint your market position, brand characteristics and what makes you different from your competition. This is essential for shaping your story to the right audience.

Communications Audit. Through this audit, we determine the strengths and weaknesses of your current communications programs and make recommendations about how to make them work harder for you.

Message Development. You know the story you want to tell. We help you craft the words that will drive headlines and make your audiences take notice and take action.

Spokesperson Training. We prepare spokespeople to ace media interviews. Our one-day or half-day media training workshops will kick-start or refresh your media engagement skills. Our team of seasoned communicators help you develop your voice so you can tell your story effectively. Interactive and multimedia training prepare you for hard-hitting message delivery for print, television, radio and online interviews.