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Measuring Outcomes and Results

We measure our results by what matters to you. It’s not just getting your story to your audiences – it’s changing their attitudes and behaviors in ways that promote your business success. Through the Brooks 360 process, we help you tell your story to build momentum, change behaviors or attitudes and generate positive business results. Once that’s done, we re-evaluate the new climate and figure out how to tell your story again in a fresh new way. And the process starts all over again.

Measurements range from tracking message pull through media coverage, simple interviews and focus groups to in-depth polls and audits.