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Introducing Microsoft to the Global Energy Industry

Over the years, we’ve provided communications planning, media and analyst relations, trade show media support, writing services and more for Microsoft in the oil and gas industry. We’ve seen the industry move from asking “Why Microsoft?” to asking “What does Microsoft think?” in the oilfield market.

A Decade-Long Client Relationship

We began serving Microsoft’s outreach to the global energy industry in 2003, working closely with Marisé Mikulis, Microsoft worldwide oil and gas industry manager and the Microsoft Manufacturing marketing team. Our work has included media relations and marketing communications support for a team of fast-paced professionals. We support their work to communicate Microsoft’s commitment to all sectors of the energy industry worldwide.

Forging strong relationships with oil and gas reporters, both in trade and business publications, has been critical to these efforts. We have also supported content creation to articulate Microsoft’s vision, capabilities and partner ecosystem in upstream and downstream oil and gas – from white papers and bylined articles to social media and industry research. By generating white papers on key topics – and placing them for publication in trade journals read by energy company decision-makers – we have helped Microsoft tell its story accurately and often.

“I would like to compliment Brooks & Associates on your performance over the past year and to state how pleased we are over our affiliation,” said Mikulis in a recent letter to Brooks & Associates president Virginia Brooks. “The caliber of your work is absolutely first class, consistently delivering superior value to Microsoft. Your results-oriented teams complement our organization and culture smartly. Your efforts are consistently aligned with Microsoft’s priorities for excellence in execution for measurable impact. Microsoft and I certainly look forward to continuing and expanding our relationship.”