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Dallas Small Businesses Attend Super Bowl XLV Playbook Workshop Series Led by NFL, SMU Cox

Two hundred DFW small business owners attended the NFL Super Bowl XLV PLAYBOOK WORKSHOP SERIES at the SMU Cox James Collins Executive Education Center Thursday morning, January 6th.  These workshops, presented by the NFL Emerging Business Program, targeted DFW small, minority & women-owned firms.  The sessions were business development workshops led by SMU Cox faculty and leaders, designed to help local small and minority business owners by offering a primer on marketing strategies and tactics to identify and exploit opportunities in a changing environment.

Opening speaker Bud Weinstein, Associate Director at SMU Cox Maguire Energy Institute, presented an economic preview of the DFW region for the next decade.  Dallas Cowboys great Chad Hennings presented a motivational speech and closing remarks.  Attending media included the Dallas Morning News, Dallas Business Journal, Fort Worth Star-Telegram, El Hispano News, Univision and Fox TV Channel 4.