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Community. Well Served

We rebranded a community management company to reflect its professionalism and quality services. The project included a communications audit, messaging development, new logo, collateral materials, trade show design, community newsletter and a client event. The new brand brought greater recognition for CMA’s services.

cma_logo_markThe Story

CMA (RTI/Community Management Associates, Inc.), a fast-growing team of professionals providing services to residential and commercial communities and developers, approached us in 2003 about moving the company’s branding elements forward to reflect the quality service and professionalism is known for in the marketplace.

How We Told the Story

To accomplish this task, we worked with CMA leaders to create a comprehensive communications program aligned with the company’s business strategies and values. CMA President and CEO Judi Phares was instrumental in spearheading this initiative, engaging our team to conduct a communications audit to capture and catalog the company’s current communications efforts and tools. We then conducted a customer survey to better identify current perceptions and opinions about the firm and the value it offered to the more than 120 quality communities it serves.

Using the findings from this research, we wrote a communications plan and messaging strategy that articulated the company’s positioning to resonate strongly with its client community. Only after the research and planning activities were completed did we move forward to create new branding elements and communications tools designed to showcase the company’s finest elements. We created a new company logo, marketing and sales materials, and a portable trade show exhibit – all consistent with the newly articulated branding. We provided support for the company’s first major client event – the 2004 Association Leadership Forum.

The Result

The strategic, integrated, results-driven communications program brought greater recognition for what CMA does best – offer quality services that result in a Community. Well Served.