Brooks & Associates Public Relations Expands Services to Microsoft with Addition of U.S. Chemicals Vertical Group

PR agency supports media outreach for Microsoft’s chemicals industry business

HOWE, Texas (June 24, 2009) – Brooks & Associates Public Relations, Inc., a full service public relations firm located in the Dallas-Fort Worth area, announced today that Microsoft Corp. has tapped the agency to provide strategic public relations services for its U.S.-based chemicals industry group.  This move expands the agency’s more than seven-year relationship with and commitment to Microsoft as agency of record for the company’s domestic oil and gas and utilities industry verticals. 

“The chemical industry is one of the most dynamic industries in the manufacturing sector; it is also one of the most competitive and complex,” said Brian Willson, U.S. chemical industry solutions director for Microsoft. “Microsoft’s chemical industry group is a fast-growing vertical industry within the company. By working with Brooks & Associates, we hope to broaden our reach to the business-decision makers and industry leaders we target, creating awareness of the value Microsoft and our solutions bring to the chemical and process manufacturing industry.”

Using Microsoft’s familiar, easy-to-use and widely supported platform, chemical companies can be more responsive to market conditions in their quest for profitable growth. This combination of innovative Microsoft technology and partner experience and knowledge, allow Microsoft to help its chemical industry clients achieve operational excellence, innovation management and sales effectiveness.

“Microsoft is a significant player in the business and commercial success of a variety of manufacturing sectors, including chemicals,” said Virginia Brooks, APR, Brooks & Associates president and founder. “With our agency’s deep vertical experience in chemicals and high-technology media relations, we anticipate great success in increasing visibility and preference for Microsoft’s solutions in this dynamic and ever-challenging sector.”

About Brooks & Associates, Inc. Brooks & Associates Public Relations is a full-service Dallas-area firm specializing in developing and implementing strategic, integrated and results-driven public relations programs for businesses that understand the power of effective communications. Founded in June 2000, Brooks & Associates offers more than 30 years combined public relations experience with specialization in business-to-business communications services. Clients include companies both large and small, primarily in the high technology, telecommunications, energy, higher education and professional services industries.
For more information or to contact Brooks & Associates, visit http://brooksandassociatespr.com or call (903) 532-9714