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Bill Kula

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An award-winning communicator and accredited member of the Public Relations Society of America (PRSA) where he served as Dallas Chapter president, Bill has led the public relations aspects of numerous high-impact, high-profile communication campaigns for more than 25 years.

Versed in Fortune 20 corporate culture, Bill has expertise in strategic planning, collaborative coalition building, media relations, crisis communications, media training, executive communications, employee relations, social media, corporate social responsibility, community relations and event planning/management.

A relentless competitor who thrives under deadline, Bill has managed projects including mergers, national product launches and expansions, facility openings, crisis communications, strikes, customer/employee deaths, Chapter 11 bankruptcy, lawsuits, CEO introductions, financial restructurings, regulatory filings and public policy disputes.

A native Texan, Bill served in various director-level roles as a brand champion for Verizon Communications, GTE Corp. and Greyhound Lines, leveraging relationships with key influencers.

Bill conceptualized and implemented the external communications campaign used to launch Verizon FiOS, the company’s flagship voice, Internet and TV service in multiple states. During his tenure, he helped grow the service from zero to $13 billion in annual revenue in just 10 years through a sustained series of communication campaign elements.

At GTE Corp., Bill pioneered the company’s entrance into the broadband era by developing a nationwide public awareness campaign used to roll out digital subscriber line service that began with a trial involving 1,500 Microsoft HQ employees. He also co-led the nation’s largest Y2K preparation campaign overseeing a variety of communication functions.

At Greyhound, Bill served as one of three PR officials who helped the company overcome the nation’s most violent labor dispute since WWII by enacting a proactive internal and external communications campaign that restored the nation’s confidence in riding the bus.

Through persuasive narrative storytelling and proactive media outreach, Bill has helped place clients on virtually all major TV and radio national outlets, hundreds of regional broadcast news outlets, conducted thousands of interviews and placed thousands of articles and columns in national and regional newspapers and industry trade magazines. He’s also written numerous speeches and remarks for numerous senior executives to deliver to employees, reporters and customers.

  • Bill was instrumental in structuring and implementing the Verizon digital News Center to streamline the delivery of corporate news. He served as one of three lead tweeters for the @verizon Twitter account for nearly five years and was the consumer/small business unit’s most read blogger. He currently leads strategy across a $1 billion valued company’s social/digital channels involving LinkedIn, Facebook, Twitter and Google+.

Highly active in his community of Plano, Texas, Bill has successfully led several successful community coalition campaigns involving contentious zoning issues. On behalf of his former homeowner association (HOA), Bill earned a prestigious PRSA national Silver Anvil Award of Excellence, and other regional PRSA awards, for a public affairs campaign that helped modify the city’s ordinances related to the placement of cellular towers.

For his current HOA, he authored an application that led to the HOA being awarded the 2016 BEST Neighborhoods Platinum award, the highest award provided by the City of Plano that recognizes communities that excel in making neighborhoods beautiful, engaged, safe and thriving. He is also the architect of his HOA’s National Night Out program, the city’s largest homeowner association-led National Night Out program for the past seven years in partnership with the City of Plano, National Town Watch and the Lewisville ISD.

Bill lives in Plano with his wife Wendy, a senior-level public relations executive, and their two teenage daughters.